For video agencies, production companies and marketing teams

Get the final cut approved faster.

Share a cut, collect a clear decision, and keep every version and its feedback in order so the final approval is never ambiguous.

Free to start. Reviewers don't need an account.

Video ApprovalVersion 2

30-second product spot

Reviewer: Client marketing manager

Sends the trimmed cut as version 2.
ApproveChangesReject

Where video approval usually goes wrong

Feedback comes from every channel

Notes arrive by email, text and video calls.

People comment on different versions

One reviewer watched cut 2 while another is on cut 3.

Final approval is ambiguous

Was 'looks great' about the current cut or the last one?

How it works

  1. Share the cut

    Link to the video on the platform you already use, with notes on what to check.

  2. Reviewer decides

    They approve, reject or request changes and can write timecoded notes in their comment.

  3. Send the next cut

    Each new cut is a new version; the earlier ones remain in the history.

  4. Lock the final

    The approved version and timestamp are saved.

Example scenario (illustrative)

30-second product spot

A producer sends a private video link for the client's sign-off. Reviewer: Client marketing manager.

  1. Requester

    Sends cut 1 as version 1 with a private video link.

  2. Reviewer

    Requests changes: trim the intro by two seconds.

  3. Requester

    Sends the trimmed cut as version 2.

  4. Reviewer

    Approves version 2.

  5. Result: The producer has a record tying the approval to cut 2.

Why teams use it for video approval

Version-aware decisions

Every decision is attached to a specific cut.

Works with your video host

Share a link from wherever the video already lives.

No reviewer login

Clients open a link and respond.

The ApprovalLoop workflow

Every approval follows the same loop, so you only learn it once.

  1. Send

    Share the request

  2. Review

    Reviewer opens the link

  3. Request changes

    Or approve / reject

  4. Revise

    Send a new version

  5. Approve

    Decision on the latest version

  6. Record

    Timestamped approval record

Questions

Does ApprovalLoop host or play my video?

No. You link to a video hosted elsewhere. ApprovalLoop handles the decision and version record.

Does it support frame-level annotation?

Not today. Reviewers add written comments, including timestamps if they wish.

Can I share large files?

Use a link to your video host rather than uploading the file.

ApprovalLoop is not a video review platform. It tracks decisions and versions for video you host elsewhere. ApprovalLoop keeps a timestamped approval record. It is not a legal electronic signature.

Get the final cut approved faster.

Send your first approval in a couple of minutes. No sales call.

Also see: Design Approval · Marketing Approval · Client Approval