For content teams, agencies and social media teams

Move content from draft to approved.

Send a draft for review, gather editor and client feedback, revise, and get a recorded final sign-off before anything is published.

Free to start. Reviewers don't need an account.

Content ApprovalVersion 2

Weekly LinkedIn post batch

Reviewer: Client founder

Sends version 2 with post 3 rewritten.
ApproveChangesReject

Where content approval usually goes wrong

Drafts bounce around

Writers, editors, clients and managers each hold a different copy.

Approval is verbal or implied

'Looks good to me' in a chat is hard to point at later.

Last-minute edits after sign-off

Nobody is sure whether the published post matches what was approved.

How it works

  1. Submit the draft

    Paste the copy in the description or link to the doc.

  2. Reviewers respond

    Approve, reject or request changes with comments.

  3. Revise

    Submit a new version; the history of drafts and feedback stays intact.

  4. Publish with confidence

    Final sign-off is recorded against the exact version.

Example scenario (illustrative)

Weekly LinkedIn post batch

A social media manager sends five posts to a client for approval. Reviewer: Client founder.

  1. Requester

    Sends version 1 with all five post drafts.

  2. Reviewer

    Requests changes: rewrite post 3's opening line.

  3. Requester

    Sends version 2 with post 3 rewritten.

  4. Reviewer

    Approves version 2.

  5. Result: The posts go out knowing exactly which version was approved.

Why teams use it for content approval

One workflow for everyone

Editors, clients and managers use the same simple link.

Draft history

Compare rounds and see what feedback led to what change.

Recorded final say

A timestamped decision beats a chat message.

The ApprovalLoop workflow

Every approval follows the same loop, so you only learn it once.

  1. Send

    Share the request

  2. Review

    Reviewer opens the link

  3. Request changes

    Or approve / reject

  4. Revise

    Send a new version

  5. Approve

    Decision on the latest version

  6. Record

    Timestamped approval record

Questions

Is this a content calendar or CMS?

No. It is the approval step and its record, not a publishing tool.

Can I send plain text without a file?

Yes. Put the copy in the description, or attach a file or link.

Can more than one person approve?

Yes, up to five reviewers with a rule you choose.

ApprovalLoop keeps a timestamped approval record. It is not a legal electronic signature.

Move content from draft to approved.

Send your first approval in a couple of minutes. No sales call.

Also see: Marketing Approval · Client Approval · Document Approval